Privacy Policy

PRIVACY POLICY

SCOPE

The following privacy policy applies to the use of the website www.traiga.green and the services offered through it. This website is offered by Taiga GmbH, Kolonnenstraße 8, 10827 Berlin, Germany, as the data controller within the meaning of Article 4 of the EU General Data Protection Regulation (“GDPR”). You can reach our data protection officer at ppgad@pucrs.br or our postal address with the addition "the data protection officer".

The protection of your personal data is very important to us. It is important to us to inform you about what personal data we collect, how it is used, and what rights you have regarding the personal data stored about you.

This privacy policy applies to personal data that we collect or use, e.g., through visits to our website, contacting our customer service, or when you interact with Taiga GmbH as a business customer, supplier, or business partner.

This includes, without limitation, all personal data of any kind collected online and offline.

2. WHAT DO WE USE YOUR DATA FOR?

To optimize our websites, e.g., content or navigation. To process your orders and service requests, e.g., product- or application-related questions.

We only share your personal data with third parties if this is necessary to process a specific request from you, for example by forwarding your product request to one of our authorized dealers in your area, or if we are legally, officially or judicially obligated to disclose it.

We process your data in particular for the following purposes:

Sending information about Taiga products and services as well as their use and sources of supply
Answering questions about our products and services
troubleshooting product issues
Help us improve our websites, e.g. content or navigation
order and order processing

When interacting with Taiga GmbH as a prospective customer, business customer, supplier or business partner, please also specifically request the following:
Purposes for which your personal data is collected:

Sending security-related, personalized messages regarding our products and services
customer relationship management
Conducting satisfaction surveys on Taiga GmbH products and services

2.1 COMMUNICATION AND CONVERSATION CONTENT

When you communicate with us or other users about products (e.g., product reviews) and other topics by telephone, mail, social media services, contact forms, or other means, we collect the content of your communications.

If necessary, we will forward your message to the department responsible for your request, such as partner companies or manufacturers. In the event that your message is forwarded to another company (e.g., if you send us feedback for the manufacturer of a product), you naturally have the option of informing us that your data should only be used by Taiga GmbH. In this case, we will not forward your request, or will only forward it without your personal information, provided your request can be processed in this way.

If you send us messages for other users via the functions provided for this purpose (e.g. product reviews), these may be published by us within our services.

Taiga GmbH also uses social networks such as Facebook, Instagram, and Twitter to communicate with customers and users. We use these popular platforms to offer you additional contact and information options alongside our own communication channels. Please note, however, that we have no control over the terms of use of the social networks and the services they offer, and only limited control over their data processing. We therefore ask you to carefully consider what personal data you share with us via social networks. We cannot influence the behavior of the social network operators, other users, or third parties who may collaborate with the social network operators or also use their services.

2.2       RECORDING OF TELEPHONE CONVERSATIONS

Telephone conversations, for example with our HotLine calls will only be recorded with your consent and for the purposes covered by your consent (e.g., quality assurance, training). Consent to call recording is, of course, voluntary. You can withdraw your consent at any time with effect for the future, for example, by asking the employee on the phone to stop the recording.

3. GENERAL CONTACT ENQUIRIES, CONTRACT EXECUTION

Depending on whether you interact with Taiga GmbH as a prospective customer, user, end consumer, business customer, supplier, or business partner, and how you do so, we collect different types of personal data. This information is provided voluntarily and is used by us only for the intended purposes. This includes, among other things, your name, company, email address, telephone number, gender, date of birth, information about the products you use, and their applications.

If you provide us with personal data by telephone, email, post, or via our website (in particular, name, surname, email address, postal address), this is generally done on a voluntary basis. This data is used for processing the contractual relationship, handling your inquiries or orders, and for...
used for own market or opinion research and for own advertising.

Any further use, in particular the transfer of data to third parties for advertising, market research, or opinion polling purposes, will only take place with your prior consent, which can be revoked at any time. We will delete the data collected in this context once its storage is no longer necessary, or restrict its processing if there are legal retention obligations. The legal basis for this is Article 6(1)(b) GDPR or Article 6(1)(f) GDPR.

4. AUTOMATED DATA COLLECTION AND PROCESSING THROUGH THE BROWSER

As with any website, our server automatically and temporarily collects information in the server log files that are transmitted by the browser, unless you have deactivated this. If you would like to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis Art. 6 Para. 1 lit f) GDPR):

IP address of enquiring computer
client's file request
The http response code

The website from which you visit us (referrer URL, the previously visited page)
The date and time of the server request
Browser type and version
page accessed
Minutes

Status code
User Agent (browser type and version)
domain accessed
This data is retained for 90 days.
Operating system used by the requesting computer

No personalized analysis of the server log files takes place. This data cannot be attributed to specific individuals by the provider at any time.
This data is not merged with other data sources.

5. DISCLOSURE OF YOUR PERSONAL DATA TO THIRD PARTIES AND SHIPPING SERVICE PROVIDERS

We will only pass on your personal data to third parties if:

You have given us your consent to do so and we use external service providers as data processors and have concluded an agreement on order data processing in accordance with Art. 28 GDPR. The data will be passed on if this is necessary to process a specific request or order from you, for example by forwarding your product request to one of our authorized dealers in your area or by forwarding your order data to logistics and fulfillment service providers for the purpose of shipping and order processing. Our external partners have been carefully selected and commissioned by us, are bound by our instructions and the provisions of the GDPR and are regularly monitored.
We are legally, officially or judicially obliged to disclose the information.

If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will forward your email address to DHL before delivery in accordance with Article 6 Paragraph 1 Letter a of the GDPR for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b of the GDPR, we will only forward the recipient's name and delivery address to DHL. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.

The consent can be withdrawn at any time with effect for the future against the person named above or against the transport service provider DHL.

6. PAYMENT SERVICE PROVIDER     

We offer you the most common payment methods for online purchases – in particular, prepayment, credit card, PayPal, or invoice. To process your payment, we collect the payment details you provide. Registered users can save their payment details in their personal customer account. We also receive further payment data from external payment service providers and credit agencies with whom we cooperate for payment processing and credit checks. We only share with our payment service providers the data necessary for payment processing.

Payment details include, for example:

Preferred payment method
Billing addresses
IBAN and BIC or account number and bank code
Credit card details
creditworthiness data

6.1 PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered

When you choose "purchase on account" or "installment payment" via PayPal, we forward your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. This transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be forwarded to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to offer the respective payment method. The credit check may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data is among the data used, but not the only data, in the calculation of the score values. For further information on data protection, including information on the credit agencies used, please refer to [link to privacy policy/data protection information].
PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/
privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to be entitled to process your personal data, if this is necessary for the contractual payment.

6.2       RatePay

If you have chosen RatePay Invoice, RatePay SEPA Direct Debit, or RatePay Installment Purchase as your payment option, you will be asked to provide your personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, for SEPA Direct Debit, the specified bank account details) during the order process. To protect our legitimate interest in assessing the creditworthiness of our customers, we forward this data to RatePay GmbH, Franklinstrasse 28-29, 10587 Berlin (“RatePay”) for the purpose of a credit check, in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), RatePay checks whether your chosen payment option is suitable with regard to payment and/or default risks.
This can be done. In addition to RatePay's internal criteria pursuant to Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process for the application review:

Creditreform Boniversum GmbH, Hellersbergstraße 11, D-41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
Infoscore Consumer Data GmbH (arvato), Rheinstraße 99, D-76532 Baden-Baden, Tel.: +49 (0)7221-5040-1000, Fax: -1001
CRIF Bürgel GmbH, Friesenweg 4, Haus 12, 22763 Hamburg, Tel.: +49 (0)40-89803-0, Fax: -419
SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden, Tel.: +49 (0)611-9278-0, Fax: -109
CRIF Bürgel GmbH, Radlkoferstraße 2, 81373 Munich, Tel.: +49 (0)89 508073-0, Fax: – 31

The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can find further information about RatePay's data protection regulations at the following web address:

http://www.ratepay.com/zusaetzliche-geschaeftsbedingungen-und-datenschutzhinweis/
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to RatePay. However, RatePay may still be entitled to process your personal data if this is necessary for the contractual payment processing.

6.3       Stripe

Credit card, direct debit, and bank transfer transactions can be processed via PayPal or the payment service provider Stripe. Data processing is subject to...
The Stripe privacy policy applies and data will be shared in accordance with Article 6(1)(b) GDPR. You can find it at [link to Stripe privacy policy]. https://stripe.com/de/privacy

6.4       AmazonPay

When selecting the payment method “Amazon Pay”, payment processing is handled by the payment service provider Amazon Payments Europe sca, 38 Avenue JF Kennedy,
L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we transfer the information you provided during the ordering process, along with information about your order, in accordance with Article 6(1)(b) GDPR. Your data is transferred exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can find further information about Amazon Payments' privacy policy at the following web address: https://pay.amazon.com/de/help/201751600

7. REGISTRATION ON OUR WEBSITE

The data subject has the option to register or open a customer account on the website of the data controller by providing personal data. When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on the
Article 6 paragraph 1 letter a GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal. Your customer account will then be deleted.

The specific personal data transmitted to the data controller is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for its own purposes, in particular for order processing and customer support. The data controller may transfer this data to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal purposes attributable to the data controller.

By registering on the website of the data controller, the IP address assigned by the data subject's internet service provider (ISP), the date, and the time of registration are also stored. This data is stored to ensure that the
Misuse of our services can be prevented, and this data will enable us to investigate criminal offenses if necessary.

Therefore, storing this data is necessary to protect the data controller. This data will not be disclosed to third parties unless there is a legal obligation to do so or disclosure is necessary for law enforcement purposes.

By registering the data subject voluntarily providing personal data, the data controller serves to provide the data subject with content or services that, due to the nature of the case, can only be offered to registered users. Registered persons are free to modify the personal data given at registration at any time or to delete it completely from the database of the data controller.

The controller shall, at any time upon request, provide information to each data subject as to which personal data about the data subject is stored. Furthermore, the data controller corrects or deletes personal data at the request or reference of the data subject, insofar as this does not conflict with any statutory storage requirements. All data subjects of the controller are available to the data subject as a contact person in this context.

8. SUBSCRIPTION AND DELIVERY OF OUR NEWSLETTER

On the website www.taiga.green, users have the option to subscribe to our company's newsletter. The personal data transmitted to the data controller when subscribing to the newsletter is determined by the input form used for this purpose.

Taiga GmbH informs its customers and business partners about company offers via a regular newsletter. A person can only receive our newsletter if (1) they have a valid email address and (2) they have registered to receive the newsletter. For legal reasons, a confirmation email is sent to the email address provided by a person registering for the newsletter for the first time. This confirmation email, sent via a double opt-in process, serves to verify that the email address owner has authorized the receipt of the newsletter.

When you subscribe to our newsletter, we also store the IP address assigned by your internet service provider (ISP) at the time of registration.
The computer system used for registration, as well as the date and time of registration, are recorded. Collecting this data is necessary to trace any (potential) misuse of a data subject's email address at a later date and therefore serves the legal protection of the data controller.

The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. Subscribers to the newsletter may also be notified by e-mail if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter or technical changes. There will be no transfer of the personal data collected as part of the newsletter service to third parties. Subscription to our newsletter may be terminated by the person concerned at any time. The consent to the storage of personal data that the data subject has given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, there is a corresponding link in each newsletter. It is also possible to unsubscribe from the newsletter at any time, directly on the controller's website, or to inform the controller in a different way.

8.1 Newsletter via Klaviyo

We use the service for sending newsletters, automated emails (e.g. shopping cart reminders, product recommendations) and marketing campaigns. Klaviyo, an email marketing service of
Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA 02111, USA.

Klaviyo processes the transmitted data (e.g., email address, name, usage data) solely on the basis of our instructions in order to technically send and analyze emails. This processing is based on your consent in accordance with [relevant legal provisions/regulations]. Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time with effect for the future, e.g. via the unsubscribe link in every email.

Klaviyo allows us to analyze recipient behavior after sending an email. For example, we can track whether an email was opened or whether links within it were clicked. This analysis helps us optimize our offerings and better tailor them to user interests.

Klaviyo stores data on servers within the European Union (EU)In individual cases, however, data may be transmitted to Klaviyo in the USA kommen.
Klaviyo is a participant in the EU-US Data Privacy Framework (DPF) and thus guarantees an appropriate level of data protection in accordance with Art. 45 DSGVO.

There is a relationship between us and Klaviyo Data Processing Agreement (DPA) according to Art. 28 DSGVO, which ensures the lawful processing of the data.

Further information on data protection at Klaviyo can be found here:
👉 https://www.klaviyo.com/legal/privacy/privacy-notice

8.2 Newsletter tracking

Taiga GmbH's newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis.

This allows for a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Taiga GmbH can determine if and when an email was opened by a recipient and which links within the email were clicked.

Such personal data collected via tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimize newsletter distribution and to better adapt the content of future newsletters to the interests of the data subject.
This personal data will not be shared with third parties. Data subjects are entitled at any time to request a separate, unambiguous statement regarding this data.
You may revoke your consent to the processing of your personal data at any time after submitting a double opt-in request. Upon revocation, this personal data will be deleted by the data controller. Unsubscribing from the newsletter is automatically interpreted by Taiga GmbH as a revocation of consent.

9. DATA COLLECTION WHEN WRITING A COMMENT

When you comment on an article or post, we only collect your personal data (name, email address, comment text) to the extent you have provided it. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

9.1.      submission of purchase ratings

With your consent, we enable you to submit product reviews after placing your orders. We will send you an email with a link to the email address registered in your customer account, allowing you to submit an anonymous review of the purchased product. The legal basis for the aforementioned data processing is your consent pursuant to Article 6(1)(a) GDPR. You can withdraw your consent to this data processing at any time with effect for the future. For example, an email to the contact details provided in section 2 is sufficient for this purpose.

If external processors are used to enable the submission of purchase reviews, they are contractually obligated in accordance with Article 28 of the GDPR. If you withdraw your consent to receive purchase review emails, your email address will be blocked from receiving these emails. Your data will then be deleted from the relevant email distribution lists after six months.

9.2       Contacting us for a review reminder

Own review reminder (not sent via a customer review system)
We use your email address to send you a one-time reminder to submit a review of your order for our rating system, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time by sending a message to the data controller.

10. USE OF PERSONAL DATA FOR SENDING ADVERTISING

We use your personal data (name, address) that we received when selling a product or service to send you advertising by post, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded.
The processing takes place on the basis of Art. 6 Abs. 1 lit. f GDPR out of our predominant legitimate interest in direct mail. You can object to this use of your address data at any time by notifying us.  The contact details for the exercise of the contradiction can be found in the imprint.

10.1.    Using the e-mail address for sending direct mail

We use your e-mail address, which we obtained in connection with the sale of a good or service, for the electronic transmission of advertising for own goods or services, which are similar to those, which you already acquired with us, as far as this Use did not contradict. The provision of the e-mail address is required for the conclusion of the contract. Non-provisioning means that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in direct mail. You may object to this use of your e-mail address at any time by notifying us. The contact details for the exercise of the contradiction can be found in the imprint. You can also use the dedicated link in the promotional e-mail. There are no other costs than the transmission costs according to the basic tariffs.

11. MARKETING

11.1   Cookies

We may store information on your computer in the form of so-called cookies. Cookies are identification markers (files) that are stored on the hard drive of the requesting computer. They contain information about the user. The use of a cookie is in no way connected to the personal information you provide on the website. The following types of cookies, the scope and function of which are explained below, are used on this website:

Transient cookies: Transient cookies are automatically deleted when you close your browser. These include, in particular, session cookies.
These cookies store a so-called session ID, which allows different requests from your browser to be associated with the same session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.

Persistent cookies: Persistent cookies are automatically deleted after a predetermined period, which can vary depending on the cookie. You can delete cookies at any time in your browser's security settings.

In some cases, cookies are used to simplify the ordering process by storing settings (eg remembering the contents of a virtual shopping cart for a later visit to the website). If individual personal data are processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR for safeguarding our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, when you visit our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with the aforementioned advertising partners, you will be informed about the use of such cookies and the scope of the information collected within the respective privacy policy.
The following paragraphs will inform you individually and separately.

Please note that you can set your browser such that you will be informed about cookie settings and can decide individually which cookies to accept or can reject the acceptance of cookies in certain cases or in general. Each browser manages cookie settings in different ways. This is described in the Help menu of each browser,which also provides an explanation how you can change your cookie settings. You can find this information for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/
95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited

11.2     Safety

We take appropriate measures to protect your personal data from loss, falsification, manipulation and unauthorized access by third parties.
We process your data in accordance with the requirements of the data protection laws applicable in the Federal Republic of Germany and comply with the
The limits imposed by data protection law and competition law apply. The validity of this privacy policy is limited to our company. This privacy policy does not apply to websites accessible via links on our website.

11.3     Statistical analysis (Google (Universal) Analytics)

Google Universal Analytics with demographic characteristics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your truncated IP address) will generally be transmitted to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and prevents direct identification of individuals. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly. However, please be aware that if you do this you may not be able to use the full functionality of this website. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent the Google Analytics collection within this site in the future (this opt-out cookie only works In this browser and only for this domain, delete your cookies in this browser, you have to click this link again):  Disable Google Analytics
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
This website uses Google Signals as an extension of Google Analytics. Google Signals allows us to generate cross-device reports through Google (so-called "cross-device tracking"). If you have enabled "personalized ads" in your Google account settings and have linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this data. This includes considering the logins and device types of all website visitors who were logged into a Google account and completed a conversion. The data shows, among other things, which device you first clicked on an ad and on which device...
The associated conversion has taken place. We do not receive any personal data from Google in this process, but only statistics generated based on Google Signals. This processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our overriding legitimate interest.
Interest in the statistical analysis of user behavior for optimization and marketing purposes. You can object to this data processing by
Please note the aforementioned options for objecting. Furthermore, you have the option to deactivate your settings for "personalized ads" in your Google account; follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=de

You can find further information about Google Signals here:
https://support.google.com/analytics/answer/7532985?hl=de

As far as is legally required, we have obtained your consent to your data being processed as described above in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with future effect. To exercise the withdrawal of your consent, please refer to the option for exercising an objection as detailed above.

11.4 Facebook Pixel for creating custom audiences with advanced data matching

Within our online service, the so-called “Facebook pixel” of the social network Facebook is used in the mode of extended data matching, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).

Based on their explicit consent, when a user clicks on an advertisement we have placed and displayed on Facebook, a parameter is added to the URL of our linked page via the Facebook Pixel. This URL parameter is then written to the user's browser via a cookie set by our linked page itself. This cookie also stores specific customer data, such as the email address,
which we collect on our website linked to the Facebook ad during processes such as purchases, account logins, or registrations (extended data matching). The cookie is then read by the Facebook Pixel and enables the transfer of the data, including specific customer data, to Facebook.

With the help of the Facebook pixel with advanced matching, Facebook can precisely identify visitors to our website as a target audience for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with advanced matching to ensure that the Facebook Ads we place are only shown to Facebook users who have demonstrated an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited) that we transmit to Facebook (so-called "Custom Audiences"). We also use the Facebook pixel with advanced matching to ensure that our Facebook Ads
This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of the Facebook Pixel, the enhanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/) can use. The data can enable Facebook and its partners to place advertisements on and outside of Facebook.

These processing operations take place only with the express consent according to Art. 6 Para. 1 lit. a GDPR.

A consent in the use of the Facebook pixel may only be declared by users who are older than 13 years old. If you are younger, we ask that you ask your guardians for permission.

The information generated by Facebook are usually transmitted to a server of Facebook and stored there, this can also be a transmission to the servers of Facebook Inc. in the United States. US-based Facebook Inc. is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.

You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking: deactivate Facebook pixel

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the link above again.

11.5 Instagram

Instagram, Part of Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

On our company page, we provide information and offer Instagram users the opportunity to communicate with us. When you take action on our Instagram company page (e.g., comments, posts, likes, etc.), you may be making personal data (e.g., your full name or profile picture) public. However, since we generally have no control over the processing of your personal data by Instagram, the company jointly responsible for the Ambiente Direct GmbH company page, we cannot provide any binding information regarding the purpose and scope of this data processing.

Our company's presence on social media is used for communication and information exchange with (potential) customers. In particular, we use our company presence for:

The publications about the company's presence can contain the following content:

information about products

information about services
Giveaways
Advertising
customer contact

Every user is free to publish personal data through activities. The legal basis for data processing is Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. The data generated by the company's presence is not stored in our own systems. Instagram has submitted to and certified itself under the Privacy Shield Agreement concluded between the European Union and the USA. Instagram is therefore committed to complying with the standards and regulations of European data protection law. You can find more information in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

You can object to the processing of your personal data that we collect as part of your use of our Instagram company presence at any time and assert your rights as a data subject as set out under IV. of this data protection declaration. To do so, send us an informal email to ppgad@pucrs.brFor information on how Instagram processes your personal data and your options to object, please see here:

Instagram: https://help.instagram.com/519522125107875

11.6     Google AdWords conversion tracking

This website uses the online advertising program “Google Ads” and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you and to make our website more interesting for you.
and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google-served ads ad. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can not be tracked through Google Ads customer sites. The information gathered using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under the keyword "User Preferences." You will not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f DSGVO. As part of the use of Google Ads, it may also lead to a transfer of personal information to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection regulations at the following Internet address: http://www.google.de/policies/privacy/

You can permanently deactivate cookie cookies by blocking them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads
/plugin?hl=de

Please note that certain functions of this website may not be used or may only be of limited use if you have deactivated the use of cookies.

11.7 Bing Ads (Microsoft Corporation)

This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your computer system. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in this context, this is done in accordance with Article 6 Paragraph 1 Letter f GDPR based on our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to generate conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.
Microsoft Corporation, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU.
If you do not wish to participate in tracking, you can easily opt out by disabling the Bing Ads conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers. http://www.youronlinechoices.com/uk/your-ad-choices/ Check if advertising cookies from Microsoft are set in your browser and disable them.
You can find further information about Microsoft Bing Ads' privacy policy at the following web address: https://privacy.microsoft.com/de-de/privacystatement

Criteo (Criteo SA)
This website uses technology from Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"), to collect, store, and analyze information about website visitors' browsing behavior in pseudonymized form using "cookie" text files. This is based on our legitimate interest in displaying personalized advertising in accordance with Art. 6 para. 1 lit. f GDPR. Criteo uses an algorithm to analyze browsing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). Under no circumstances can the collected data be used to personally identify visitors to this website. The data will not be used for any other purpose or shared with third parties.
To object to the collection of data and the creation of pseudonymized user profiles in the future, you can obtain the following so-called opt-out cookie:
Criteo event (http://www.criteo.com/de/privacy/)
Further information about Criteo's technology can be found in the Criteo Privacy Policy:
http://www.criteo.com/de/privacy/

Google AdWords Remarketing
Our website uses the functions of Google Ads Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. This processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.
Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.
You can permanently deactivate the setting of cookies for advertising preferences by downloading and installing the browser plug-in available under the following link:https://www.google.com/settings/ads/onweb
Alternatively, you can register with the Digital Advertising Alliance at www.aboutads.info inform about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/

11.8      Google reCAPTCHA

On our website we also make use of the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function mainly serves the purpose of distinguishing between an input being made by a human or being misused by machine or automatic processing. This service includes the transmission of the IP address and any other data required by Google for the reCAPTCHA service to Google and is in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in establishing individual responsibility in the Internet and the prevention of misuse and spam. Within the use Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC in the USA.

Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

11.9 Google Customer Reviews (formerly Google Certified Retailer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to obtain customer reviews from users of our website. When you shop on our website, you will be asked if you would like to participate in a Google email survey. If you have given your consent in accordance with Art. 6 para. 1 lit. To issue a DSGVO, we will forward your e-mail address to Google. You'll receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be summarized with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. It also uses your rating for Google seller ratings. As part of the use of Google Customer Reviews, there may also be a transfer of personally identifiable information to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the Data Controller or to Google.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link:
https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about the data protection of Google Seller Ratings at this link:
https://support.google.com/google-ads/answer/2375474

11.10 Google Maps

On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps to visually represent geographic information. By using this service you will be shown our location and will facilitate your arrival.

As soon as you visit those subpages where the map of Google Maps is integrated, information about your use of our website (such as your IP address) will be transmitted to and stored by Google's servers, in which case it may also be sent to the servers the Google LLC. come in the US. This is done regardless of whether Google provides a user account that you are logged in to or whether a user account exists. When you're logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on the legitimate interest of Google in the display of personalized advertising, market research and / or the needs of designing Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to use them.

If you disagree with the future transmission of your data to Google when using Google Maps, you can also disable the Google Maps web service completely by turning off the JavaScript application in your browser. Google Maps and the map display on this website can not be used.

You can find Google's terms of use at
www.google.de/intl/de/policies/terms/regional.html
see, the additional terms of use for Google Maps can be found at
www.google.com/intl/de_US/help/terms_maps.html
You can find detailed information on data protection in connection with the use of Google Maps on the Google website ("Google Privacy Policy"):
www.google.de/intl/de/policies/privacy/

11.11 Google Web Fonts

This website uses web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the consistent display of fonts. When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

To do this, the browser you use must connect to Google's servers. This may also involve the transfer of personal data to the servers of Google LLC. come in the US. In this way, Google is aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support web fonts, a standard font will be used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's privacy policy at https://www.google.com/policies/privacy/

11.12 Trusted Shops Trustbadge

To display our Trusted Shops seal of quality as well as to offer the Trusted Shops membership for buyers after placing an order, the Trusted Shops Trust Badge is included on this website.

This serves to protect our overriding legitimate interests in the optimal marketing of our products and services, Art. 6 para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany.

When the Trustbadge is called, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, amount of data transmitted and the requesting provider (access data) and documents the call. These access data will not be evaluated and automatically overwritten within seven days after the end of your page visit.

Further personal data are only transferred to Trusted Shops, as far as you decide after the conclusion of an order for the use of Trusted Shops products or have already registered for the use. In this case, the contractual agreement between you and Trusted Shops applies.

12. DURATION OF STORAGE

The storage duration of personal data is determined by the respective legal framework, the processing purpose, and - where appropriate - additionally by the respective legal retention period (e.g. retention periods pertaining to commercial or tax legislation).

When processing personal data based on an explicit consent in accordance with Article 6(1)(a) GDPR this data will be stored until the data subject withdraws their consent.

If legal retention periods exist for data that have been processed within transactional or transactional-similar obligations on the basis on Article 6(1)(b) GDPR, these data will be routinely erased after expiry of the retention period provided they are no longer required for the fulfilment or initiation of a contract and/or no legitimate interest on continued storage continues from our side.

When processing personal data on the basis of Article 6(1)(f) GDPR we will store these data until the data subject exercises their right to object in line with Article 21(1) GDPR, unless we can prove compelling privileged reasons for processing that override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defence of legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6(1)(f) GDPR these data are stored until the data subject exercises their right to object in line with Article 21(2) GDPR.

If any other information of this declaration about specific processing situations does not result in any other outcomes, stored personal data will be erased when they are no longer required for the purposes for which they were collected or processed in any other way.

13. SELF-CERTIFICATION ACCORDING TO ART. 30 PARAGRAPH 1 LIT. E DSA

The seller has undertaken to offer only products and services that comply with the applicable provisions of Union law (self-certification pursuant to Art. 30 para. 1 lit. e DSA).

14. YOUR RIGHTS

You have the following rights vis-à-vis us with regard to your personal data:

Right to information,
Right to correction or deletion,
Right to restriction of processing,
Right to object to processing,

Right to data portability.

Please fill out the contact form or send an email to ppgad@pucrs.br.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

15. CHANGE TO THE PRIVACY POLICY

We reserve the right to amend and modify this privacy policy. We will publish any changes to the privacy policy on this page. Previous versions of our privacy policy will remain available on this page so that you can understand the changes made.

CONTACT OF THE DATA PROTECTION OFFICER

ppgad@pucrs.br